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Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing. Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you. You'll glean creative ideas, inspiring inside scoops,...
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A muckraking exposé of corruption in American journalism from the Pulitzer Prize–winning author of The Jungle Upton Sinclair dedicated his life to documenting the destructive force of unbridled capitalism. In this influential study, he takes on the effect of money and power on mass media, arguing that the newspapers, magazines, and wire services of the Progressive era formed "a class institution serving the rich and spurning the poor." In the...
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May...
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Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands of the future, in a book service leaders around the world will use as a guide for years to come. The authors cover every aspect of optimal service leadership: the best hiring, training, and workplace...
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Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry-what he calls the "invisible...
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"In this book Chen offers guidance to "knowledge professionals" on how to sell their ideas and expertise. Knowledge professionals include investment bankers, consultants, lawyers, accountants, scientists, and anyone else who needs to develop business by selling a service. The book is divided into 3 main sections: Mindset, Strategy & Tactics, and Measuring Success."--.
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Appears on these lists
Main's Best Books of 2023 - Adult Fiction
MAIN'S Librarian's Picks
MCL - Reese Witherspoon Book Club
Staff Picks
MAIN'S Librarian's Picks
MCL - Reese Witherspoon Book Club
Staff Picks
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"What's the harm in a pseudonym? Bestselling sensation Juniper Song is not who she says she is, she didn't write the book she claims she wrote, and she is most certainly not Asian American--in this chilling and hilariously cutting novel from the #1 New York Times bestselling author R. F. Kuang in the vein of White Ivy and The Other Black Girl. Authors June Hayward and Athena Liu were supposed to be twin rising stars: same year at Yale, same debut...
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"In this explosive debut thriller, a judge from the Louisiana bayou goes up against a company on the verge of causing an ecological disaster. Cajun-born Jock Boucher has overcome modest beginnings to assume the prestigious position of U.S. District Judge for the Eastern District of Louisiana. One of his first cases on the bench involves a scientist who has been hiding in mortal fear for more than twenty years. The fugitive claims that another judge...
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A scathing, sardonic exploration of Silicon Valley tech culture, laying bare the greed, hubris, and retrograde politics of an industry that aspires to radically transform society for its own benefit
At the height of the startup boom, journalist Corey Pein set out for Silicon Valley with little more than a smartphone and his wits. His goal: to learn how such an overhyped industry could possibly sustain itself as long as it has. But, to truly understand...
12) Killer instinct
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Sales executive Jason Steadman's lack of killer instinct seems to have sidelined his career, until Jason meets Kurt, a former Special Forces officer who uses his strength and special skills to make Jason's life and career take off, despite Jason's objections to Kurt's dangerous actions.
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Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, sell, ship" approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers...
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"Featuring 25 profiles of illustrators, jewelry designers, ceramicists, painters, clothing designers, and printmakers, [this book] provides a behind-the-scenes look at the daily rituals and best practices that keep these creative entrepreneurs on track. With Q&As, insider tips, and DIYs from each maker, these pages offer guidance and encouragement to artists just starting their careers and to professionals looking to take their creative business to...
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Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.
In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive...
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Describes the period after the Civil War when the United States was becoming increasingly industrialized and technological, including the coming of the railroads, the rise of the large corporations, the development of labor unions, and government regulation.
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"From futuristic flying cars to high-speed trains, the fanciful promises 21st century have fallen flat. mobility expert John Rossant and business journalist Stephen Baker examine the real future of transportation and the reprecussions for cities, the world economy, the environment, and the individual"--
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The sequel to Allan Folsom's New York Times bestselling The Machiavelli Covenant! When an ocean of oil is found beneath Equatorial Guinea, the discovery sets of an international plot to overthrow the nation's corrupt government. Nicholas Marten has come face to face with the world's most dangerous men---secret global alliances that go back centuries and involve those at the highest ranks of political power and economic influence. Marten is a man on...
19) The bookshop
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The pettiness of an English seaside town. It is described by Florence Green, a middle-aged widow who buys a house for a bookshop, something the town has not had for over a century. Leading her enemies is Mrs. Gamart who wanted the house for an arts center.
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Ariel Ezrachi and Maurice E. Stucke explain why this is happening and what we can do to reverse it. While many distrust the Big-Tech Barons, the prevailing belief is that innovation is thriving online. It isn't. Rather than disruptive innovations that create significant value, we are getting technologies that primarily extract value and reduce well-being. Using vivid examples and relying on their work in the field, the authors explain how the leading...
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